The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
adidas teamgeist
Agency: North Kingdom / Skelleftea
Client: adidas Category: Websites & Microsites / Branded Games
NOW Widget Banner III
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Crash Tests
Agency: Marcel Paris / paris
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
eternal moonwalk
Agency: mortierbrigade / brussels
Client: studio brussels Category: Websites & Microsites / Self-Promotion
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
An Open Mind Is Advised
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Summit on the Summit Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Interactive Advertising / Augmented Reality
Assurance
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Design Where Nothing Goes To Waste
Agency: Leo Burnett / Toronto
Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design
Agency: Net#work BBDO Cape Town / Cape Town
Client: D&D Hair Design Category: Corporate Identity / Campaign
Harry Potter
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Elevator
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds”
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Deutsches Currywurst Museum
Agency: Atelier Markgraph / Frankfurt
Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Specials or one-time screening
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
In your hands
Agency: DDB Stockholm / Stockholm
Client: Telia Category: Websites & Microsites / Services
Brake Assist Plus
Agency: BBDO Proximity Singapore / Singapore
Client: Mercedes Benz Singapore Category: Small Space Print / Campaign
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Axe "Cleans Your Balls"
Agency: BBH / New York
Client: Unilever Category: Online Films And Video / Short Form - Single
Ruo and Ruco
Agency: Drill Inc. / Shibuya
Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
www.hboimagine.com
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Interactive Advertising / Self-Promotion - Single